JTBD helps technology providers build international partnerships for market validation, local adaptation and commercialisation. We identify research partners, integrators, pilot sites and end users, and help define the cooperation model, responsibilities and route towards adoption. This can include licensing, joint development, training or local manufacturing.
Our work spans physical products, software and research-based technologies. Examples include AI-assisted business workflows, machine vision for industrial inspection, construction monitoring, water technologies, biologics and circular materials. We help define the use case, find validation and commercial partners, and prepare adoption in a new market or industry. Technology providers and specialist partners lead engineering, testing and approvals.
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